Privacy Policy
At PathTerrace.com, we are firmly committed to safeguarding your personal data and preserving your privacy. This Privacy Policy outlines how we collect, use, process, and protect your personal information when you interact with our website and services. We uphold the highest standards of data protection and comply fully with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and all applicable privacy laws.
1. Commitment to Privacy and Data Protection
We honor your right to privacy and take our responsibilities regarding the collection, processing, and storage of your personal data seriously. PathTerrace.com implements rigorous policies to ensure your personal information is handled transparently, securely, and in accordance with all applicable legislation.
2. Scope of This Policy and Our Role
This Privacy Policy applies to all users accessing the website located at pathterrace.com and to all data collected through interactions with our website and associated services. PathTerrace.com acts as the Data Controller for all personal data processed under this Privacy Policy. As Data Controller, we determine the purposes and means of processing your personal data in compliance with GDPR and CCPA.
3. Categories of Data Processed
We may collect and process the following categories of personal data, depending on your interaction with our website:
a) Usage Data
This includes information about your device, browser type, geographic location, IP address, referral source, time of access, and related web session activity.
b) Account Data
Collected when you create an account or subscribe to services, including your name, residential or billing address, email address, and phone number.
c) Profile Data
Includes preferences, browsing behavior, purchase history, product interests, and other profile-related data inferred or provided by you in engaging with our services.
d) Communication Data
Encompasses the contents of emails, contact forms, customer service interactions, complaint submissions, and related communications with our support team.
e) Technical Data
Details about the devices and systems used to access pathterrace.com such as device model, operating system, browser configuration, screen resolution, and plug-in types.
f) Transaction Data
Includes details related to purchases or orders made on the site, including billing records, payment authorization tokens, shipment addresses, and method of payment.
g) Preference Data
Covers your expressed consents for marketing communications, content preferences, language settings, and any customization relevant to your use of the website.
4. Legal Bases for Processing
We process your personal data under the following lawful bases as defined by the GDPR:
– Consent: Where you have given clear consent for the processing of your personal data for specific purposes, such as receiving promotional materials.
– Contractual Necessity: Where processing is necessary for the performance of a contract with you, such as order fulfillment or service delivery.
– Legitimate Interests: For processing activities that support our business operations and do not override your fundamental privacy rights—such as improving site functionality and protecting from misuse.
– Legal Obligations: Where processing is necessary to comply with legal or regulatory requirements.
5. Your Rights Under GDPR and CCPA
Depending on your jurisdiction, you may exercise a range of data protection rights:
– Right of Access: You can request to access the personal data we hold about you.
– Right to Rectification: You can request corrections to any inaccurate or incomplete personal data.
– Right to Erasure (Right to Be Forgotten): You may request the deletion of your data where justified.
– Right to Restrict Processing: You can limit how we use your data in certain circumstances.
– Right to Data Portability: You may request a structured, transferable copy of your data.
– Right to Object: You can object to the processing of your data for direct marketing or based on legitimate interest.
– Right to Opt-Out (CCPA): Californian users may opt out of the sale or sharing of their personal data.
– Right to Non-Discrimination: We will never discriminate against you for exercising your privacy rights.
To exercise any of these rights, please email us at [email protected].
6. Data Security Measures
We employ appropriate technical and organizational measures to secure your data and protect it from unauthorized access, disclosure, alteration, or destruction. These include, but are not limited to:
– End-to-end encryption of sensitive information
– Role-based access controls
– Secure data storage and backup procedures
– Routine audits and employee privacy training
– Firewall and intrusion detection systems
7. International Data Transfers
Where personal data is transferred outside of the European Economic Area (EEA) or the jurisdiction of the CCPA, we ensure that such transfers are conducted in compliance with applicable data protection laws and are protected through standard contractual clauses or equivalent mechanisms.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes it was collected for, including regulatory, legal, accounting, and reporting requirements. Retention periods vary by data type:
– Usage Data: Retained for a maximum of 12 months for analytics
– Account and Profile Data: Retained for 6 years following the last account activity
– Communication Data: Retained for 36 months for customer service analysis
– Transaction Data: Retained up to 7 years per tax audit requirements
– Marketing Preferences: Retained until you withdraw consent or opt out
9. Our Use of Cookies
PathTerrace.com uses cookies and similar technology to enhance your browsing experience. Cookies help us provide essential site functionality, understand user behavior, and deliver a personalized experience. We use the following types of cookies:
– Essential Cookies: Required for core website functionality such as logging in and form submissions.
– Functional Cookies: Improve usability by remembering your preferences and settings.
– Analytics Cookies: Help us understand how users interact with the website, enabling performance improvements.
– Performance Cookies: Enhance site speed, server response, and loading times.
10. Cookie Management and Compliance
In compliance with GDPR and CCPA, our website enables you to manage your cookie consent preferences through a dedicated settings panel accessible upon visiting pathterrace.com. You may opt in or out of specific categories of non-essential cookies. Additionally, you can manage browser settings to decline cookies or delete existing ones.
11. Protection of Children
Our website is not directed to children under the age of 13, and we do not knowingly collect personal data from children. If we discover that we have inadvertently collected such data, it will be promptly deleted. Parents or guardians who believe we may have collected data from a child may contact us at [email protected].
12. Policy Updates
This Privacy Policy may be updated periodically to reflect changes in our practices or regulatory developments. Where material changes are made, we will notify users through appropriate means, which may include email notifications or website banners. We encourage you to review this policy regularly to stay informed of how we are protecting your information.
13. Contact Information
For questions, data requests, or concerns related to this Privacy Policy or your personal data, you may contact us at:
Email: [email protected]
We remain dedicated to ensuring your privacy and upholding your trust in all interactions with pathterrace.com. If you have any questions or concerns regarding the processing of your information, please do not hesitate to reach out via the contact information above.